A logo and branding project for a handmade embroidery brand, designed with a soft, elegant, and timeless aesthetic.

Inspired by the beauty of handmade craftsmanship, the identity balances refined typography with subtle imperfections, gentle organic forms, and a tactile quality that reflects the uniqueness of every stitched piece. Together, these elements create a warm, authentic visual identity that celebrates beauty found in imperfection.

  • Custom infographic and illustration system featuring clean line art, data visualisations, icons, and diagrams designed to present complex information in a clear, user-friendly format.

    FMG

    INFOGRAPHIC

    A series of custom illustrations and infographics designed to transform complex data into a more user-friendly and engaging visual experience.

  • Logo and branding identity for Mall Tailoring featuring a premium black and gold visual system applied across business cards, stationery, signage, and branded materials.

    Mall Tailoring

    LOGO & BRANDING

    A refined brand identity for Mall Tailoring, designed to reflect the quality, craftsmanship, and professionalism of a trusted Wellington business.

  • Totara brand identity featuring custom product icons, illustrations, infographics, Google Workspace templates, and branded marketing collateral in a cohesive visual system.

    Totara

    PRODUCT ICONS & COLLATERAL

    A cohesive visual identity system for Totara, bringing together product icons, illustrations, and branded assets into one consistent and scalable brand experience.

  • Brand identity presentation featuring a handcrafted logo, stationery, colour palette, typography, and branded packaging for a handmade embroidery business.

    Kokokoru Broderie

    LOGO & BRANDING

    A soft and elegant brand identity that celebrates handmade craftsmanship through timeless design, organic forms, and thoughtful attention to detail.

  • Brand identity presentation featuring logo design, typography, colour palette, and supporting visual assets displayed across digital and print applications.

    Kora Fuel

    LOGO & BRANDING

    A complete brand identity system designed to establish a strong and cohesive visual presence, from concept through to logo development and supporting brand assets.