A unified visual identity system designed to create consistency across Totara's growing suite of products and brand assets. Icons, illustrations, and templates work together to form a recognisable and scalable brand experience.
The project included logo icons, brand collateral, custom illustrations, infographics, and Google Workspace templates, all built around Totara's established visual language.
The product icons were carefully designed to subtly communicate the purpose of each platform while remaining visually connected as a family. Perform features an upward-trending graph to represent growth and performance, Learn uses a directional cursor to signify learning and navigation, and Engage incorporates two intersecting shapes to symbolise connection, collaboration, and shared experiences. This approach allows each product to have its own identity while reinforcing the overall Totara brand.
